Privacy Policy

Effective Date: 01/04/2025

At HeyKlo, your privacy is important to us. This Privacy Policy outlines how we collect, use, store, and protect your personal data when you use our platform, whether through the app, website, or any of our services.

1. Who We Are

HeyKlo is a fashion-tech platform that helps users discover clothing and accessories through image-based search technology. We are currently operating in a prototype phase and collecting user data for testing and improvement purposes only.

2. What Information We Collect

We may collect the following types of data:

  • Personal Identification Data: Name, email address, age, and other information you voluntarily provide when signing up or communicating with us.

  • Technical Data: IP address, browser type, device type, operating system, and interaction data (e.g., clicks, searches).

  • Images & Content: Photos uploaded by users for search purposes.

  • Usage Data: How you interact with the platform, pages visited, session duration, etc.

  • Cookies & Similar Technologies: Used for improving functionality, tracking performance, and customizing your experience. See our [Cookie Policy].

3. How We Use Your Data

We use your data to:

  • Operate and maintain the HeyKlo platform;

  • Improve features, performance, and user experience;

  • Communicate with you about updates, feedback, and support;

  • Analyze user behavior to enhance product functionality and accuracy;

  • Ensure legal and security compliance.

4. Legal Basis for Processing

We process your personal data on the basis of:

  • Your consent (e.g., when you sign up);

  • Legitimate interests (e.g., improving our platform);

  • Legal obligations (e.g., responding to legal requests);

  • Contractual necessity (e.g., when you accept our Terms & Conditions).

5. Data Sharing & Third Parties

We do not sell your data. However, we may share it with:

  • Service providers who support us in operating the platform (e.g., analytics tools);

  • Legal authorities when required by law;

  • Partners or investors for evaluation purposes (only in anonymized or aggregated form).

6. International Transfers

If your data is transferred outside the European Economic Area (EEA), we ensure it is protected through legal safeguards such as Standard Contractual Clauses or similar frameworks.

7. Data Retention

We retain your data only as long as necessary to fulfill the purposes outlined above or as required by law. Test data may be anonymized and used for product improvement.

8. Your Rights

Under GDPR, you have the right to:

  • Access the personal data we hold about you;

  • Correct inaccurate or incomplete data;

  • Request deletion of your data (“right to be forgotten”);

  • Object to or restrict processing of your data;

  • Withdraw consent at any time;

  • File a complaint with your local data protection authority.

To exercise your rights, contact us at: support@heyklo.com

9. Security

We take appropriate security measures to protect your data from unauthorized access, loss, or misuse. These include encryption, secure servers, and access controls.

10. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify users of any significant changes through our website or app.

11. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact:

support@heyklo.com.